I recently concluded over two weeks in Portugal, and for the entirety of that journey, I shot only JPEGs. Before this, my most recent travels were a combination of RAW + JPEG, but I consistently found that when I returned home and had a chance to look through the images, the JPEGs were the choice almost every time.

I’ve been shooting Fujifilm long enough to know that the usual “JPEG vs RAW” argument doesn’t really fit here. Fujifilm’s JPEGs, especially when you dial in that perfect film simulation or custom recipe, can often come out so close to the realized vision and tone that they deem RAW files unnecessary.

Since switching to Fujifilm as my primary camera, I’ve embraced a “less is more” approach. I’ve increasingly relied less on using RAW files and more on the quality of Fujifilm’s JPEG files to the point where I’ve seriously considered shooting JPEG-only during my travels. Fujifilm cameras produce exceptional JPEGs straight out of the camera.