In the summer, Steele Mitsubishi, Halifax, Nova Scotia’s Mitsubishi dealership, asked me to photograph one of their vehicles for an upcoming billboard campaign. The only creative request I was provided for this shoot was to photograph the vehicle in a recognizable Halifax location, as the purpose was to advertise the Halifax dealership specifically.

I work with several car dealerships locally. During the warmer months, I can take the vehicles off-site for photo shoots around the city utilizing various backgrounds and lighting conditions. Sometimes, this is the only option as some vehicles are limited, some are new arrivals, and many are in high demand. That means keeping the kilometres low.

A car dealership needs to have photos of the cars they sell. They need to advertise what they offer and want their customers to see what they are shopping for in detail. If you are interested in working with car dealerships, you have probably noticed that they already have plenty of photos. These are usually standard photos of the same angles with the same backgrounds (sometimes poorly Photoshopped) and repeated for every car they have in stock.